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(I)DEAL

HIP-HOP | INDIE | PRODUCER

Hailing from the same place on the map that brought the world Michael Jackson, (I)deal is a genre bending/blending troubadour of an emcee. Falling in love with every aspect of hip-hop before he was a teenager, he was soon involved in a variety of eclectic independent groups and bands in the Chicago area, most notably the band Midwest Hype.  Spending his formative years of his late teens & early 20's with one foot in the streets & the other in the studio, he put his grind down in both in order to fund his dreams & musical aspirations.

After releasing his first solo endeavor -  the Willie Waldman produced "Wildlife" EP - (I)deal spent his quarantine time recording a new album with Midwest Hype - their "Nightglow" LP,  as well as crafting what would become his first full- length solo album "Scatterbrained" . Entirely produced by his partner in crime Pooney, "Scatterbrained" is a lyrical and sonic tour-de-force; heavy on substance and wordplay, with a foundation firmly planted in the beats, rhymes, and life ethos of the golden age of hip-hop. Over Pooneys beautifully orchestrated sample-based, live-instrument-layered production (I)deal weaves dense narratives of a hard-headed youth who started selling drugs at age 12, pouring all his resources into the belief his himself and his musical destiny.

Featuring guest verses from some of the most well-respected emcees, both young and seasoned veterans, (I)deal woes a love letter to hip-hop with "Scatterbrained," creating a homage to its past while reinforcing his position as a vanguard for the next generation of emcees.